AS Evaluation Q7

Q7: Looking back at your preliminary task, what do you feel you have learnt from the progression of it to the full product? 

Ans: Initially when I took the course, Media Studies, I took it for granted that it’s just a general subject and not much hard work and study is required by this subject. But, as the A1 passed it proved me totally wrong! I really do acknowledge the fact that this subject requires serious dedication and hard work. Although I had to put effort dedicating the time and hard work I am really content that I kept this great subject that really proved vital in enhancing my knowledge and my hand at technology. 
Starting from start and looking at myself now, I feel a great difference! I came as a student with little knowledge about photography, adobe photoshop and honestly with no knowledge about the hazard involved in creating a media text. I got to know that it’s not just about creativity, some key conventions needs to be met in order for the result to be professional and easily understood by the target audience. I my AS I learned a lot of softwares the main being adobe photoshop. I have considerable knowledge about it now and practicing it has certainly enhanced the efficiency level. Now, I have been familiar with all the tools and their usage. Other than that, I have learnt various online presentations websites such as prezi, kizoa, slideshare, popplet and spicynodes. It has certainly increased my knowledge about JPS image and PNG images. I have no problem importing, exporting or embedding presentation or how to handle zip files for that sake. I head read about questionnaire and surveys but in media studies I got the chance to acknowledge the importance of conducting questionnaires and determining the market segment. I also got to know how to make a questionnaire and the appropriate website for it - survey monkey.com. 
Till now, it has been a terrific experience and I hope I continue to enhance my skills in A2.

AS Evaluation Q6

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AS Evaluation Q5

AS Evaluation Q4

AS Evaluation Q3

This question is done on spicynodes.com, powerpoint and kizoa.com!

AS Evaluation Q2

Q2: How does your media product represent particular social groups?

Note: This question is answered on www.padlet.com

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In Free Transform Style:

AS Evaluation: Q1

Q1: How does your media product use, develop and challenge forms and conventions of real media product? 

NOTE: Question 1 is answered on www.popplet.com 

Magazine Cover

Magazine Content Page

Magazine Double Spread

Insight to Double Spread Page

Insight to Magazine Content Page

Insight to Magazine Cover

Planning; Software

I have used adobe photoshop for the sketches and will use it for typography and graphics. I believe it's a good software and as we had previously used it for construction of school magazine I have some command over it now.  It has various tools which are best and easy to use when constructing a magazine.

Planning; Budget

The budget will most probably be around ten lacks as the magazine will be distributed in whole of Pakistan. Also, the fees paid to the antagonist will be high around two lacks which too because this is sponsored by PCB. The cricket gear will not cost at all as it can be borrowed by the player. The publishing and distribution cost would be high.

Planning; Equipment List

I would not need a detailed list of equipment for my magazine. I may just need a bat, ball or a wicket that suits best with my model to give it a look of a cricket magazine. I would require the latest kit used for Pakistan team to represent their country. As I will shoot in the day light, I wouldn't require the artificial lights as well. The main cost would be the publishing cost and the paper and the binding cost. Therefore, I can construct my magazine in a low budget as compared to other magazines.

Planning; Mood Board

About Mood board 

A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. A mood board can be actual or virtual. A mood board is used by many different types of designers such as those in fashion and interior design.

A decorating mood board often contains magazine clippings of furnishings that inspire the design concept. Sketches and a floor plan are also usually included on the board. Paint chips and other color swatches are also featured on a decorating mood board. The client can view the mood board and decide whether he or she likes the main design concepts the board represents.

A fashion mood board usually has sketches of garments as the main focus of the board. Fashion mood boards may also have magazine clippings or other sketches of what inspired the designer such as pictures of ocean waves for the design of a dark blue silk gown. Trimming details and ribbon could also be on a fashion mood board.

Mood boards are a great way for designers to present their take on a theme to clients. For example, if a client tells a designer that he or she wants something cozy or airy those feelings could be created in many different ways. By putting the ideas on a mood board first, the designer can make sure the client likes the ideas. You don't have to be a professional designer to create a mood board. It's possible to make your own mood board and get in touch with your own moods and tastes in the process.

You could start your personal mood board with a stack of magazines. Just tear and cut out anything that touches you in some way. Don't rationalize your choices, but pick colors, shapes, words and pictures that you feel drawn to. You can do theme boards such as "What I want my life to be like" or "Career ideas for me" or "How I want to decorate the baby's room." Anything goes and creating your own mood board can help your learn more about your self and your style.

Examples of Mood Boards: 

SPORTS MAGAZINES 

FASHION MAGAZINES

POP MUSIC MAGAZINES

  

Mood Board For My Cricket Magazine 

Planning; Various Codes and Meanings

Code: A system of signs which can be decoded to create meaning.

Most Common Codes:

1. Dress codes - this will be represented by the kit as my genre it cricket magazine
2. Colour codes - I will use green as this is the colour of the Pakistan flag and the Pakistan cricket team and symbolises patriotism as normally sports lours are really patriotic.
3. Non verbal codes / proxemics (facial gestures or body language): My model will have attitude and expression that provokes determination, energy, passion and zeal. The body language will convey motivation and strength.
4. Technical codes: Relates to the way in which particular texts are reproduced and the media used such as documentary. I will use the top angle to give my model a powerful look.   

Conventions: Is what you would expect to see in a certain genre, for example: in a sports genre we can expect sports equipment along with a famous player.

The codes and conventions in media can be separated into 3 groups -
- Technical (e.g. camera angles, movements & shots),
- Symbolic (e.g. clothing, colours)
- Written and audio (music etc.).
These three distinct groups give the text meaning and determine the response of the viewer.

Planning; Photography

I will take a medium shot to fully capture the attitude. My model will have a mystic attitude, filled with lots of hard work, determination and ego. I will take this shot from the front to connote that he is a normal person who has worked hard to achieve what he has and he is capable of making mistakes.

EXAMPLES:  STYLE

EXAMPLES: PHOTOGRAPHY - LOW LIGHT with MID SHOT

Planning; Graphics and Typography

I will require energetic and simple fonts.. FONT EXAMPLES

Planning; Expressions and Attitudes

As the name of my magazine in 'Zest' which conveys energy and passion I would like my model to have an attitude which conveys enthusiasm and zeal. The attitude should be just right to fully satisfy the name of the magazine. It should be serious along with a determined expression to carry on and convincing the audience of the handwork behind the scene. Also it should keep an expression and attitude that talks to the audience convincing them to buy and read.  EXAMPLES:

Planning; Mise-en-scene

Mise-en-scene literally means to 'put in a scene'. The miss-en-scene for my sports magazine would be:

Iconography: The iconography for my sports magazine would include the frequently used items of  cricket gear such as bat or ball or a wicket. This is done as to represent the genre of the sports magazine.

Costumes: The costumes used are usually the kit of the  Pakistan team given by PCB to make the audience familiar that it's the cricket magazine. However, as cricketers have a wide fan following and are recognised by the public easily they can be represented wearing  a pant coat while grabbing the cricket gear sometimes and sometimes may be just in the pant coat showing attitude.

Positioning: The model is usually positioned in the centre with sometimes arms closed or on sides hanging or placed on waist. In majority of sports magazines where the model is grabbing the cricket gear such as a bat it may be asked to grab the bat in front or place it on the shoulder while holding it. If it be a ball then he may be asked to play with the ball - throwing it in the air, while looking directly in the eyes of audience. In case of a wicket the same strategy with the bat may be used.

Planning; Finalizing Location

Selecting the location for my magazine wouldn't be difficult at all. I would obviously take the picture of my model in ground or at NCA (National Cricket Academy) to give it a sporty look or rather a look of a cricket magazine along with some cricket gear as I have observed in sports magazines. I can also take the picture of my model playing at the pitch or as I want him to act.

Planning; Finalizing Models

I would take a cricket player who has a broad structure and has strength to show that he is a sports player. Secondly, he will be dressed in the official cricket kit may be holding bat or ball depending he is a baller or a batsmen. My model would be of relevant height. This is important as he is a player and he should look like a player.
EXAMPLE: 

Planning; Mock Ups and Sketches

Magazine Cover

Magazine Content Page 

Magazine Double Spread Page

Planning; Industry

My magazine will be sponsored by PCB (Pakistan Cricket Board). This would be the first magazine launched by PCB for all it's fans and cricket lovers so they can get all the information about their stars; national and international. All the upcoming events will be discussed in accordance with prevailing affairs of the team and the selection committee and the responses of the players, coaches and selectors. Any news of the international cricket players will be followed aswell in the international players sections. It will more likely act as a fun magazine with all gossip and news about the cricket world.

Planning; Size of Magazine

The size of my sports magazine would be the standard one; 8x10 inches. The standard paper weight would be use 50 - 60 with perfect bind. I don't want my magazine to be so huge or small making it difficult to handle or read. Also it is easier to construct a standard size magazine and cope up with it.    

Research; Idea for my Cover Story

My Idea for the Cover Story:
I will construct an interview with the one of the cricket players. Firstly, I will ask them about their chances of winning the world cup. Secondly, i'll question them about the developments made by PCB. Next the coaching methods will be encountered. Fourthly, about the aim he has. 

Planning; Magazine Name

Suggesting the Name of the Magazine:

These are the some names I selected for my Magazine:

1. Aim
2. Destiny
3. Strength
4. Zeal
5. Intensity
6. Zest

All the names depicts motivation, enthusiasm and shows a direction to work towards. They all represents 'Sports' in some way or the other. 

The Selected Name: ZEST

I selected this name firstly because firstly it is unique. It perfectly envelops all the other mentioned names. It shows passion, enthusiasm and the energy which is symbolized in 'sports'. It is secondly a very solid word and accurately describes the intensity of sports.   

Research; Target Audience for my Genre

PCB is proud to announce Pakistan’s first comprehensive cricket magazine geared towards
promoting cricket at all levels in Pakistan, striving to change the nation’s cricket culture.
Official will be updated monthly with latest, and breaking, news stories along with exclusive
coverage by its editorial staff and aspiring cricket journalists within and outside Pakistan.

Audience Profile

Sports have the unique power of transcending all conventional demographics, including, but not limited to age, gender, and income. For this reason, we invite all prospective advertisers to see the potential in aligning their brand with sports, giving them access to fans from all walks of life.

Our focus groups run at schools and universities ranging from ages 12 – 32 have shown a 93% positive rate when asked whether such a sports magazine is needed in Pakistan. Similar focus groups conducted at the work place where age groups ranging from 19 year old interns to 60+ year old at all levels of the company, showed a 71% positive reply when asked whether such a sports magazine is needed in Pakistan, and a further 65% showed an interest in contributing to the magazine.

Similarly when the 12 – 60+ age bracket was surveyed, 83% of males showed an interest in sports whereas, 42% of females showed an interest in sports, especially women in the age bracket of 12 – 30. However, 71% of females showed an interest in Football and Cricket.

Moreover, the survey proved that contrary to popular belief that Cricket is the only sport watched amongst the masses in Pakistan, a significant number of respondents wrote down tennis, football and motor sports alongside cricket.

Finally, when asked whether more brands should align themselves with sports, a staggering 91% of the respondents replied positively.

The readers are mostly educated, affluent and influential. We offer content that is highly engaging and relevant to users, giving advertisers the ability to market their brand to a highly targeted audience.

In Pakistan our readers are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online user. They need to know about the affairs in the world of Pakistan Cricket and information to make key decisions about business and life.

https://docs.google.com/forms/d/1_CAM54C7uAKxYawWcyu7eFblnh9DYcLKbrE3nk97mJw/viewanalytics

Research; Target Audience (Demographic and Psycho-graphic)

The target audience can be segmented into two groups; Demographic and Psycho-graphic.

Demographic targeting of target market segments has been around for years, and has been used extensively in print media. Psychographic or behavioral marketing began being used more frequently with broadcast media such as television or radio. Use of both have proven valuable for online marketing, and even more so with social media, where in-depth preferences and attitudes are captured in the registration and profile development process.

Demographics Include Age, Gender And Other Observable Characteristics. Demographic segmentation consists of dividing your prospective and existing customers into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. This usually works quite well because your customers often have wants and needs that are based on these categories.

Consider Demographic Segmentation First. Since this information is fairly easily obtained, it is one of the least costly ways to segment your market. It does make sense to test this method of segmentation first.

Now Segmentation Gets Really Interesting. Psychographic segmentation, sometimes referred to as behavioral segmenting, divides the market into groups based on not-so-visible characteristics, such as lifestyles, attitudes, expectations and activities of your target market. Note that these factors can be used in conjunction with demographic segmentation.

Psychographic Segmentation Increases Your Marketing Spend ROI. The value of targeting in this way comes from your ability to use specific advertising vehicles, increasing you ad spend efficiency. You also can appeal more specifically to motivations in your messaging, which improve your conversion rate.

Some of the major types of psychographic segmentation include:

• Lifestyle - different people have different lifestyle patterns, and our wants and needs change based on those patterns. Here is an example of a common US-centric "sagacity lifestyle model", with four stages:
  • Dependent (e.g., children or young adults still living at home with parents);
  • Pre-family (adults with their own households but no children);
  • Family (parents with at least one dependent child); and
  • Late (parents with children who have left home, or older childless couples).
• Opinions, attitudes, interests and hobbies - a huge area and includes religious, gender and political opinions, views on the environment, sporting and recreational activities and arts and cultural issues. The opinions your market segments hold and activities they engage in will have a huge impact on the products and services they buy, and even how they respond to your messaging. This is the richest area of opportunity in online marketing and particularly with social media.
• Degree of loyalty - customers who buy your brand either all or most of the time are extremely valuable. By segmenting in this way, you can adapt marketing vehicles and messaging to retain your loyal customers. A rule of thumb is that it is ten times more profitable to sell to existing customers than to find and sell to new ones.
• Occasions - if your product or service is purchased or consumed around an event or occasion, it makes a lot of sense to segment this way. Purchases made for weddings, holidays, etc. are examples. If your offering fits into this category, you may want to experiment with broadening usage to other times by using benefits sought, lifestyle or attitudes segmentation as well.
• Benefits Sought - segmentation based on the main benefits purchasers look for in a product or service. For instance, automobiles are used for basic transportation, true, but they are also selected on perceptions of luxury, additional safety, sportiness, etc. Knowing what is looked for can help you start relating or reorienting your offering toward additional benefits sought.
• Usage - sometimes segmentation can be based on light, medium and heavy usage groups.

The main point of this additional segmentation is to group prospective purchasers into meaningful groups that define choices they make and messages that resonate with them

Other Categorisation of Psychographic

Research; Pakistan Sports Industry

Research; Major Tournaments - History of Ashes Tournament

A short history of the Ashes 

The Ashes Tournament stands to attest cricket's deep reaching roots in the firm soil of history. Named after test matches between England and Australia, the history of Ashes smacks of pungent English pride and it pervasion into cricket.

In 1882, England played a test match against Australia at the Oval. Much to the shock of the English crowd, the visitors won the match by 7 runs. Such a shameful debacle aroused great embarrassment and sent shockwaves that clearly threatened to dislodge England's hegemony in cricket. An English magazine 'Cricket: A Weekly Record of the Game' tried to infuse levity into the solemn affair by writing a mock obituary to English cricket in following words- "English Supremacy in the Cricket Field which expired on the 29th day of August at the Oval". The gravity of the situation was such that a single obituary would have never really been enough to capture the mass despair, consequently, two days later, another was published in The Sporting Times, it ran as follows-

"In Affectionate Remembrance of ENGLISH CRICKET, which died at the Oval on 29th AUGUST, 1882, Deeply lamented by a large circle of sorrowing friends and acquaintances R.I.P. N.B. - The body will be cremated and the ashes taken to Australia.”

When England was preparing to tour Australia the following year, the enthusiastic English newspapers added drama to the forthcoming series by naming it as thequest to regain The Ashes of English Cricket.

Even after suffering from much overuse, the term 'the Ashes' did not gain official currency for a long time. In 1925, the following verse appeared in The Cricketers Annual-

So here's to Chapman, Hendren and Hobbs,  

Gilligan, Woolley and Hearne:
May they bring back to the Motherland,
The ashes which have no urn!

As a part of the endeavor to impart a physical form to The Ashes, several urns, each one vouching it sigmificane, changed hands; but the one which received the most attention and credence was the urn presented to Lord Danley during the 1881-83 tour. The fragility of the urn in modern times has neccessiated a replica of it to made. The replica is made from Waterford Crystal and is little larger than the original.

The Ashes has now come to mean a series between England and Australia. It is held in every two years and the venue alternates between the two countries. The team which wins the test series retains the Ashes Urn, and incase of a drawn series, the winner of the previous series keeps it till the next series.

Nothing stands close to the prestige that the Ashes holds for both the countries and the cricketing world has witnessed several battles-some well contested, some hopelessly one-sided- being fought on the cricket pitch. England dominated the first eight Ashes series, but post-1934 the Ashes has almost made home in Australia, while travelling back to England as a rarely as a tourist.

Out of the 63 Ashes series so far, Australia has won 30, five series have been drawn and the remaining have gone in favour of England. In the recent Ashes series in 2005, England beat Australia and thus brought home the Ashes after 16 years.

Research; Major Tournaments - T20 World Cup

Rules and regulations

During the group stage and Super Eight, points are awarded to the teams as follows:

Results	Points
Win	2 points
No result	1-point
Loss	0 points

In case of a tie (that is, both teams scoring the same number of runs at the end of their respective innings), a Super Over would decide the winner. In the case of a tie occurring again in the Super Over, the match is won by the team that has scored the most sixes in their innings. This is applicable in all stages of the tournament, having been implemented during the 2009 tournament. During the 2007 tournament, a bowl-out was used to decide the loser of tied matches.

Within each group (both group stage & Super Eight stage), teams are ranked against each other based on the following criteria:
1. Higher number of points
2. If equal, higher number of wins
3. If still equal, higher net run rate
4. If still equal, lower bowling strike rate
5. If still equal, result of head to head meeting.
6. If still equal, each team gets a point.
Qualification

All Test-playing nations achieve automatic qualification to the tournament, with the remaining places filled by other ICC members through a qualification tournament. Qualification for the 2007 ICC World Twenty20came from the results of the first cycle of the World Cricket League, a 50-over league for non-Test playing nations. The two finalists of the Division One tournament (Kenya and Scotland) qualified for the inaugural tournament alongside the Test-playing nations. For subsequent tournaments, qualification has been achieved through the World Twenty20 Qualifier, with Afghanistan (2010 and 2012), Ireland (2009, 2010, and 2012), Netherlands (2009), and Scotland (2009) each having qualified through this process.

ORIGIN of Twenty20 Cricket 

The period lasting from the year 1998 to 2001 was can be traced back as the time of origin of Twenty20 cricket. However, it was in the year 2001 that the idea of a shortened form of cricket, earlier discussed by England and Wales Cricket Board (ECB), began to take a concrete shape. The concept of 40-over game, with 20 overs per innings, was presented to the county chairman in the same year and later, passed with a voting of 11-7, 11 in favor and 7 against. Soon, the new form of cricket was given the name of Twenty20, more popularly T20.

T20 Cricket was formally introduced to the world in 2003, when ECB launched the Twenty20 Cup, along with slogan “I don’t like cricket, I love it”. The same year, the first Twenty20 cricket tournament was organized in England, with various county cricket teams. The tournament proved to be a success, with thousands of spectators filling the England’s cricket stadiums, a first in many decades. Soon, other cricket playing nations of the world also started to take notice of Twenty20 cricket.

Soon after the first Twenty20 cricket tournament was played and became overnight success, South Africa, Australia and the West Indies also organized similar tournaments, which again attracted huge cricket audience. In the year 2005, history was created, when Twenty20 cricket made its international debut, with the first T20 International being played, between Australia and New Zealand at Eden Park. As the popularity of the new form of cricket started rising, surpassing that of even ODIs and Tests, the game was taken more seriously.

By 2007, the popularity of Twenty20 had gained such heights that ICC organized the first international Twenty20 tournament, rather the inaugural Twenty20 World Cup, creating another history of sorts. With South Africa as the host, the tournament included 10 Test playing nations, apart from ICC associate nations - Kenya and Scotland. India won the first ICC T20 World Cup, beating Pakistan in the finals.

ICC World Twenty20 Details (Since 2007)

Year	Host	Winner	Runner-Up
2007	South Africa	India	Pakistan
2009	England	Pakistan	Sri Lanka
2010	West Indies	England	Australia
2012	Sri Lanka	West Indies	Sri Lanka
2014	Bangladesh	Sri Lanka	India
2016	India	TBD	TBD

Research; Major Tournaments - World Cup and T20 World Cup

Presentation Made on Tiki-Toki

http://www.tiki-toki.com/timeline/entry/445952/A-Brief-History-of-World-Cup/

Research; Pakistan Famous Cricketer Profiles

Research; International Cricketer Profiles

Research; Pakistan's Domestic Tournaments

Domestic cricket

Domestic cricket in pakistan is currently sponsored by faysal bank. the most important domestic cricket tournaments in pakistan include:

• Quaid-i-azam trophy 

• patron's trophy

• Pentangular trophy

• National one-day championship

• Faysal bank t20 cup

International cricket

Cricket teams in Pakistan take part in domestic competitions such as the ABN-Amro cup, the ABN-Amro patron's trophy, ABN-Amro twenty-20 cup and the Quaid-e-Azam trophy. International test matches and one-day international matches are played between the Pakistan national team and foreign opponents regularly. The team has won many international cricket tournaments, including the world cup and the 2009 ICC world twenty20. They finished runners up in the 1999 world cup and the 2007 world twenty20. They also take part in officially sanctioned Asian cricket council competitions including the Asia cup, Asian test championship, ICC trophy and the Asian cricket junior tournament. Famous Pakistani cricketers include Hanif Mohammad, Zaheer Abbas, Abdul Qadir, Wasim Akram, Javed Miandad, Imran Khan, Waqar Younis, Inzamam-ul-haq, Shoaib Akhtar, Saeed Ajmal, Saeed Anwar, Shahid Afridi, Shoaib Malik, Umar Gul, Younis Khan, Rameez Raja, Aamir Sohail and Saqlain Mushtaq.

Pakistan Super League

The Pakistan Super league is an initiative taken by the Cricket Board with the objective of improving the image of the country, revival of International Cricket and providing an opportunity to Pakistani cricket fans to witness fast-paced cricket live in Pakistan. The logo was launched in early 2013. The PCB later decided that more time was required by all stakeholders to organize the event in a befitting manner. Hence the event was postponed. The PSL management is currently working on finding space in international calendar in the near future to organize the PSL.