PCB is proud to announce Pakistan’s first comprehensive cricket magazine geared towards
promoting cricket at all levels in Pakistan, striving to change the nation’s cricket culture.
Official will be updated monthly with latest, and breaking, news stories along with exclusive
coverage by its editorial staff and aspiring cricket journalists within and outside Pakistan.
Audience Profile
promoting cricket at all levels in Pakistan, striving to change the nation’s cricket culture.
Official will be updated monthly with latest, and breaking, news stories along with exclusive
coverage by its editorial staff and aspiring cricket journalists within and outside Pakistan.
Audience Profile
Sports have the unique power of transcending all conventional demographics, including, but not limited to age, gender, and income. For this reason, we invite all prospective advertisers to see the potential in aligning their brand with sports, giving them access to fans from all walks of life.
Our focus groups run at schools and universities ranging from ages 12 – 32 have shown a 93% positive rate when asked whether such a sports magazine is needed in Pakistan. Similar focus groups conducted at the work place where age groups ranging from 19 year old interns to 60+ year old at all levels of the company, showed a 71% positive reply when asked whether such a sports magazine is needed in Pakistan, and a further 65% showed an interest in contributing to the magazine.
Similarly when the 12 – 60+ age bracket was surveyed, 83% of males showed an interest in sports whereas, 42% of females showed an interest in sports, especially women in the age bracket of 12 – 30. However, 71% of females showed an interest in Football and Cricket.
Moreover, the survey proved that contrary to popular belief that Cricket is the only sport watched amongst the masses in Pakistan, a significant number of respondents wrote down tennis, football and motor sports alongside cricket.
Finally, when asked whether more brands should align themselves with sports, a staggering 91% of the respondents replied positively.
The readers are mostly educated, affluent and influential. We offer content that is highly engaging and relevant to users, giving advertisers the ability to market their brand to a highly targeted audience.
In Pakistan our readers are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online user. They need to know about the affairs in the world of Pakistan Cricket and information to make key decisions about business and life.
https://docs.google.com/forms/d/1_CAM54C7uAKxYawWcyu7eFblnh9DYcLKbrE3nk97mJw/viewanalytics
Our focus groups run at schools and universities ranging from ages 12 – 32 have shown a 93% positive rate when asked whether such a sports magazine is needed in Pakistan. Similar focus groups conducted at the work place where age groups ranging from 19 year old interns to 60+ year old at all levels of the company, showed a 71% positive reply when asked whether such a sports magazine is needed in Pakistan, and a further 65% showed an interest in contributing to the magazine.
Similarly when the 12 – 60+ age bracket was surveyed, 83% of males showed an interest in sports whereas, 42% of females showed an interest in sports, especially women in the age bracket of 12 – 30. However, 71% of females showed an interest in Football and Cricket.
Moreover, the survey proved that contrary to popular belief that Cricket is the only sport watched amongst the masses in Pakistan, a significant number of respondents wrote down tennis, football and motor sports alongside cricket.
Finally, when asked whether more brands should align themselves with sports, a staggering 91% of the respondents replied positively.
The readers are mostly educated, affluent and influential. We offer content that is highly engaging and relevant to users, giving advertisers the ability to market their brand to a highly targeted audience.
In Pakistan our readers are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online user. They need to know about the affairs in the world of Pakistan Cricket and information to make key decisions about business and life.
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