Planning; Mood Board

About Mood board 

A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. A mood board can be actual or virtual. A mood board is used by many different types of designers such as those in fashion and interior design.

A decorating mood board often contains magazine clippings of furnishings that inspire the design concept. Sketches and a floor plan are also usually included on the board. Paint chips and other color swatches are also featured on a decorating mood board. The client can view the mood board and decide whether he or she likes the main design concepts the board represents.

A fashion mood board usually has sketches of garments as the main focus of the board. Fashion mood boards may also have magazine clippings or other sketches of what inspired the designer such as pictures of ocean waves for the design of a dark blue silk gown. Trimming details and ribbon could also be on a fashion mood board.

Mood boards are a great way for designers to present their take on a theme to clients. For example, if a client tells a designer that he or she wants something cozy or airy those feelings could be created in many different ways. By putting the ideas on a mood board first, the designer can make sure the client likes the ideas. You don't have to be a professional designer to create a mood board. It's possible to make your own mood board and get in touch with your own moods and tastes in the process.

You could start your personal mood board with a stack of magazines. Just tear and cut out anything that touches you in some way. Don't rationalize your choices, but pick colors, shapes, words and pictures that you feel drawn to. You can do theme boards such as "What I want my life to be like" or "Career ideas for me" or "How I want to decorate the baby's room." Anything goes and creating your own mood board can help your learn more about your self and your style.

Examples of Mood Boards: 

SPORTS MAGAZINES 

FASHION MAGAZINES

POP MUSIC MAGAZINES

  

Mood Board For My Cricket Magazine 

Planning; Various Codes and Meanings

Code: A system of signs which can be decoded to create meaning.

Most Common Codes:

1. Dress codes - this will be represented by the kit as my genre it cricket magazine
2. Colour codes - I will use green as this is the colour of the Pakistan flag and the Pakistan cricket team and symbolises patriotism as normally sports lours are really patriotic.
3. Non verbal codes / proxemics (facial gestures or body language): My model will have attitude and expression that provokes determination, energy, passion and zeal. The body language will convey motivation and strength.
4. Technical codes: Relates to the way in which particular texts are reproduced and the media used such as documentary. I will use the top angle to give my model a powerful look.   

Conventions: Is what you would expect to see in a certain genre, for example: in a sports genre we can expect sports equipment along with a famous player.

The codes and conventions in media can be separated into 3 groups -
- Technical (e.g. camera angles, movements & shots),
- Symbolic (e.g. clothing, colours)
- Written and audio (music etc.).
These three distinct groups give the text meaning and determine the response of the viewer.

Planning; Photography

I will take a medium shot to fully capture the attitude. My model will have a mystic attitude, filled with lots of hard work, determination and ego. I will take this shot from the front to connote that he is a normal person who has worked hard to achieve what he has and he is capable of making mistakes.

EXAMPLES:  STYLE

EXAMPLES: PHOTOGRAPHY - LOW LIGHT with MID SHOT

Planning; Graphics and Typography

I will require energetic and simple fonts.. FONT EXAMPLES

Planning; Expressions and Attitudes

As the name of my magazine in 'Zest' which conveys energy and passion I would like my model to have an attitude which conveys enthusiasm and zeal. The attitude should be just right to fully satisfy the name of the magazine. It should be serious along with a determined expression to carry on and convincing the audience of the handwork behind the scene. Also it should keep an expression and attitude that talks to the audience convincing them to buy and read.  EXAMPLES:

Planning; Mise-en-scene

Mise-en-scene literally means to 'put in a scene'. The miss-en-scene for my sports magazine would be:

Iconography: The iconography for my sports magazine would include the frequently used items of  cricket gear such as bat or ball or a wicket. This is done as to represent the genre of the sports magazine.

Costumes: The costumes used are usually the kit of the  Pakistan team given by PCB to make the audience familiar that it's the cricket magazine. However, as cricketers have a wide fan following and are recognised by the public easily they can be represented wearing  a pant coat while grabbing the cricket gear sometimes and sometimes may be just in the pant coat showing attitude.

Positioning: The model is usually positioned in the centre with sometimes arms closed or on sides hanging or placed on waist. In majority of sports magazines where the model is grabbing the cricket gear such as a bat it may be asked to grab the bat in front or place it on the shoulder while holding it. If it be a ball then he may be asked to play with the ball - throwing it in the air, while looking directly in the eyes of audience. In case of a wicket the same strategy with the bat may be used.

Planning; Finalizing Location

Selecting the location for my magazine wouldn't be difficult at all. I would obviously take the picture of my model in ground or at NCA (National Cricket Academy) to give it a sporty look or rather a look of a cricket magazine along with some cricket gear as I have observed in sports magazines. I can also take the picture of my model playing at the pitch or as I want him to act.

Planning; Finalizing Models

I would take a cricket player who has a broad structure and has strength to show that he is a sports player. Secondly, he will be dressed in the official cricket kit may be holding bat or ball depending he is a baller or a batsmen. My model would be of relevant height. This is important as he is a player and he should look like a player.
EXAMPLE: 

Planning; Mock Ups and Sketches

Magazine Cover

Magazine Content Page 

Magazine Double Spread Page

Planning; Industry

My magazine will be sponsored by PCB (Pakistan Cricket Board). This would be the first magazine launched by PCB for all it's fans and cricket lovers so they can get all the information about their stars; national and international. All the upcoming events will be discussed in accordance with prevailing affairs of the team and the selection committee and the responses of the players, coaches and selectors. Any news of the international cricket players will be followed aswell in the international players sections. It will more likely act as a fun magazine with all gossip and news about the cricket world.

Planning; Size of Magazine

The size of my sports magazine would be the standard one; 8x10 inches. The standard paper weight would be use 50 - 60 with perfect bind. I don't want my magazine to be so huge or small making it difficult to handle or read. Also it is easier to construct a standard size magazine and cope up with it.    

Research; Idea for my Cover Story

My Idea for the Cover Story:
I will construct an interview with the one of the cricket players. Firstly, I will ask them about their chances of winning the world cup. Secondly, i'll question them about the developments made by PCB. Next the coaching methods will be encountered. Fourthly, about the aim he has. 

Planning; Magazine Name

Suggesting the Name of the Magazine:

These are the some names I selected for my Magazine:

1. Aim
2. Destiny
3. Strength
4. Zeal
5. Intensity
6. Zest

All the names depicts motivation, enthusiasm and shows a direction to work towards. They all represents 'Sports' in some way or the other. 

The Selected Name: ZEST

I selected this name firstly because firstly it is unique. It perfectly envelops all the other mentioned names. It shows passion, enthusiasm and the energy which is symbolized in 'sports'. It is secondly a very solid word and accurately describes the intensity of sports.   

Research; Target Audience for my Genre

PCB is proud to announce Pakistan’s first comprehensive cricket magazine geared towards
promoting cricket at all levels in Pakistan, striving to change the nation’s cricket culture.
Official will be updated monthly with latest, and breaking, news stories along with exclusive
coverage by its editorial staff and aspiring cricket journalists within and outside Pakistan.

Audience Profile

Sports have the unique power of transcending all conventional demographics, including, but not limited to age, gender, and income. For this reason, we invite all prospective advertisers to see the potential in aligning their brand with sports, giving them access to fans from all walks of life.

Our focus groups run at schools and universities ranging from ages 12 – 32 have shown a 93% positive rate when asked whether such a sports magazine is needed in Pakistan. Similar focus groups conducted at the work place where age groups ranging from 19 year old interns to 60+ year old at all levels of the company, showed a 71% positive reply when asked whether such a sports magazine is needed in Pakistan, and a further 65% showed an interest in contributing to the magazine.

Similarly when the 12 – 60+ age bracket was surveyed, 83% of males showed an interest in sports whereas, 42% of females showed an interest in sports, especially women in the age bracket of 12 – 30. However, 71% of females showed an interest in Football and Cricket.

Moreover, the survey proved that contrary to popular belief that Cricket is the only sport watched amongst the masses in Pakistan, a significant number of respondents wrote down tennis, football and motor sports alongside cricket.

Finally, when asked whether more brands should align themselves with sports, a staggering 91% of the respondents replied positively.

The readers are mostly educated, affluent and influential. We offer content that is highly engaging and relevant to users, giving advertisers the ability to market their brand to a highly targeted audience.

In Pakistan our readers are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online user. They need to know about the affairs in the world of Pakistan Cricket and information to make key decisions about business and life.

https://docs.google.com/forms/d/1_CAM54C7uAKxYawWcyu7eFblnh9DYcLKbrE3nk97mJw/viewanalytics

Research; Target Audience (Demographic and Psycho-graphic)

The target audience can be segmented into two groups; Demographic and Psycho-graphic.

Demographic targeting of target market segments has been around for years, and has been used extensively in print media. Psychographic or behavioral marketing began being used more frequently with broadcast media such as television or radio. Use of both have proven valuable for online marketing, and even more so with social media, where in-depth preferences and attitudes are captured in the registration and profile development process.

Demographics Include Age, Gender And Other Observable Characteristics. Demographic segmentation consists of dividing your prospective and existing customers into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. This usually works quite well because your customers often have wants and needs that are based on these categories.

Consider Demographic Segmentation First. Since this information is fairly easily obtained, it is one of the least costly ways to segment your market. It does make sense to test this method of segmentation first.

Now Segmentation Gets Really Interesting. Psychographic segmentation, sometimes referred to as behavioral segmenting, divides the market into groups based on not-so-visible characteristics, such as lifestyles, attitudes, expectations and activities of your target market. Note that these factors can be used in conjunction with demographic segmentation.

Psychographic Segmentation Increases Your Marketing Spend ROI. The value of targeting in this way comes from your ability to use specific advertising vehicles, increasing you ad spend efficiency. You also can appeal more specifically to motivations in your messaging, which improve your conversion rate.

Some of the major types of psychographic segmentation include:

• Lifestyle - different people have different lifestyle patterns, and our wants and needs change based on those patterns. Here is an example of a common US-centric "sagacity lifestyle model", with four stages:
  • Dependent (e.g., children or young adults still living at home with parents);
  • Pre-family (adults with their own households but no children);
  • Family (parents with at least one dependent child); and
  • Late (parents with children who have left home, or older childless couples).
• Opinions, attitudes, interests and hobbies - a huge area and includes religious, gender and political opinions, views on the environment, sporting and recreational activities and arts and cultural issues. The opinions your market segments hold and activities they engage in will have a huge impact on the products and services they buy, and even how they respond to your messaging. This is the richest area of opportunity in online marketing and particularly with social media.
• Degree of loyalty - customers who buy your brand either all or most of the time are extremely valuable. By segmenting in this way, you can adapt marketing vehicles and messaging to retain your loyal customers. A rule of thumb is that it is ten times more profitable to sell to existing customers than to find and sell to new ones.
• Occasions - if your product or service is purchased or consumed around an event or occasion, it makes a lot of sense to segment this way. Purchases made for weddings, holidays, etc. are examples. If your offering fits into this category, you may want to experiment with broadening usage to other times by using benefits sought, lifestyle or attitudes segmentation as well.
• Benefits Sought - segmentation based on the main benefits purchasers look for in a product or service. For instance, automobiles are used for basic transportation, true, but they are also selected on perceptions of luxury, additional safety, sportiness, etc. Knowing what is looked for can help you start relating or reorienting your offering toward additional benefits sought.
• Usage - sometimes segmentation can be based on light, medium and heavy usage groups.

The main point of this additional segmentation is to group prospective purchasers into meaningful groups that define choices they make and messages that resonate with them

Other Categorisation of Psychographic